Hub
Craft
Four working tools built from Amit Jain’s own practice — brand strategy, marketing measurement, global trade and strategic planning — each a real, named framework turned into something you can actually use: a scored checklist, a sortable ledger, a verified regulatory map, or a one-page builder.
Nothing here is invented to fill space. Where a benchmark, a statistic or a regulatory detail can’t be verified against a named source, it is left out rather than guessed — see each page’s own Sources section.
How to Run a Brand Audit
Score your own brand across five dimensions — positioning, identity consistency, message clarity, channel coverage, measurement — computed only from your own answers, against Kevin Lane Keller’s brand-inventory framework.
Run the audit → Ledger · Sortable & filterableMarketing Metrics That Matter
CAC, LTV, ROAS, CTR, attribution, retention and NPS — what each one actually measures, how it gets gamed, when it misleads, and what to pair it with. Honest about NPS’s contested evidence base.
Open the ledger → Reference · Verified vs. DGFT/CBICImport-Export Basics for India
The real registration pipeline for exporting from India — IEC, GST/LUT, AD Code, ICEGATE, shipping bills — verified against official portals, plus an honest readiness checklist. No invented duty rates.
See the steps → Builder · Exports what you typeA One-Page Strategy Brief
Five cascading questions from Lafley & Martin’s Playing to Win strategic-choice cascade, assembled into a one-page brief you can print or export as text.
Build your brief →